Ascheri: A Legacy of Barolo Excellence
The Historical Roots of Ascheri Winery
Ascheri is one of those estates historically linked to Barolo wines. It all began in the 19th century in the area of La Morra, a village located in the north-western part of the vineyard, where a plot of land named Ascheri still exists today. It was here that the first vines were planted and the estate took off. In 1880, the owners decided to move the winery to the town of Bra, in the north-western part of the Barolo vineyard. With an excellent geographical location, well connected to Turin and its important wine market, especially thanks to the presence of the House of Savoy, Bra became an important town in Piedmont. Later, the estate expanded with the acquisition of plots in Serralunga D'Alba, Verduno and Bra. In 1960, work was undertaken to enlarge and modernise the winery.
Pioneering Viticulture Under Matteo Ascheri
Today, the winery is run by Matteo Ascheri and has always been a pioneer in the world of wine. Already in the 19th century, viticulture and vinification methods were developed under what is known as "the Ascheri method." Today, Matteo—who for six years directed Piedmont's centre for viticultural experimentation—continues this tradition. His philosophy emphasizes extensive work in vineyards while maintaining a hands-off approach during vinification and ageing processes. From using low-yielding rootstocks to selecting different types of clones for each grape variety, every effort is made to obtain quality grapes that enable production representative wines from their appellation. While Ascheri is renowned for its Barolos, it also produces Moscato d'Asti, Arneis and Langhe wines.
Discover other producers of wines from Piedmont, including Cascina del Monastero, Gaja, Travaglini, and Berta.
Discover also the wines of Fontanafredda.
